After Night of Champions 2014, Nikki Bella appeared on several talk shows, hyping herself up as the new Diva's Champion, as well as her gorgeous looks (and rightfully so, as none of the hosts could stop looking at her tits and ass). Soon enough, Nikki started her own (R rated) Model division in the WWE, with an emphasis on looks and gimmick matches, like foxy boxing and bra & panties matches instead of wrestling. Nikki quickly became the top star in the division with her amazing body, and was undefeated due to her array of (sexy) submissions, like forcing her opponent's head into her breasts until they pass out, or sitting on their face and fingering them until they tap out. After every match, Nikki would strip her opponent of their clothing and sensually "touch" them; this gave her massive support from the male audience as well as large ratings on TV.

The night after her big title win, she sends out an open challenge to any diva woman enough to face her at Hell in a Cell.