The banner promised that Desiree, a new app, could grant any user’s wish. The icon was a scantily clad female genie, leaning into the mystique of the app. Users soon discovered that any wish meant any wish. From the mundane to the erotic, Desiree, like magic, granted all queries. The ads showed happy people all reveling in their granted desires. And you can no longer contain your curiosity. You downloaded the app. And you’re preparing to enter your wish.